Jacob and Lauren Moore embarked on an exciting business journey with a vision of creating a vibrant community space in Pinckneyville. They began by purchasing a small wine bar, which was a beloved local spot, and later leased it to a pizza restaurant. Transforming a clothing store with a coffee bar into a dynamic social house was a dream come true. Their new venture serves an array of treats, including ice cream, coffee, flatbreads, donuts/pastries, alongside crafted cocktails. Free video games and exciting slot machines ensure there is something for everyone. Jacob and Lauren’s motivation behind this expansion was to introduce a family-friendly location where people can gather, celebrate, and enjoy a variety of experiences, fostering a sense of community and togetherness in Pinckneyville and throughout Southern Illinois.

How do the Southern Illinois people, community, culture, and/or resources contribute to your success in running a business here?

Southern Illinois residents are the cornerstone of our business success story. Their warm, welcoming nature and strong sense of community have been pivotal in shaping our ventures from the very beginning. By embracing our wine bar and then supporting our expansion into a social house, they have not only fueled our growth but have also been active participants in the atmosphere we strive to create. Their enthusiasm for our diverse offerings—from ice cream and coffee to cocktails and video games—has validated our vision of providing a family-friendly gathering spot. The local support and engagement of Southern Illinois residents have been unbelievable.

Why do you love running a business in Southern Illinois?

We love running a business in Southern Illinois because of the genuine sense of community and the strong local connections we have made. The people here are incredibly supportive, and their enthusiasm for our business ideas fuels our passion and creativity. Southern Illinois offers a unique charm and a slower pace of life that allows us to build meaningful relationships with our customers and make a positive impact in the area. The sense of belonging and the joy of contributing to the local culture make every day of running our business an unbelievable experience.

Why do you love living in Southern Illinois?

Living in Southern Illinois allows us to be close to family, which has become even more precious after having two children. Despite our diverse backgrounds—my wife hailing from Texas and me from Pinckneyville—the residents of Southern Illinois have made it feel like our permanent home. The opportunity to build our lives surrounded by loved ones and to create lasting memories together here has made our transition back to this region deeply fulfilling and special.